Hawaiian Airlines has launched a three-aircraft Disney Moana livery campaign, starting with an Airbus A321neo, registration N227HA. The first reveal sets up a staged rollout across the carrier’s main mission profiles: transpacific flying on an A330 and inter-island service on a Boeing 717.
The sequence is built for brand reach, not fleetwide repainting. Hawaiian is using its narrowbody workhorse to seed the campaign, then extending it to the long-haul and short-haul ends of the network in July. The timing aligns with the July theatrical release of Moana and reinforces the airline’s Polynesian positioning.
For operators, the move is a clean example of selective livery deployment as marketing inventory.