SunExpress has appointed Jorga Ahlborn as Director Strategy & Transformation and Chief Strategy Officer, effective 1 August. The Turkish-German leisure carrier has placed him in charge of corporate strategy, sustainable growth and cross-functional strategic projects as it formalises a senior strategy function.
The move gives SunExpress a dedicated strategy-and-transformation lead at management level, with responsibility spanning company planning and execution across several business areas. Ahlborn’s remit includes supporting the airline’s growth agenda and coordinating strategic initiatives that cut across operations and commercial planning.
The appointment was reported on 31 August, with no further background on Ahlborn’s career or additional company comment included in the available material. The source did not identify any changes to SunExpress’s broader leadership structure beyond the new strategy role.