Binter has revamped its BinterMás loyalty programme, changing tier progression to combine flight counts and status points while introducing a new top level, BinterMás Cumbre. The Canary Islands carrier is also expanding the scheme’s rewards around its inter-island network and Madrid services, where Cumbre members receive extra points, fare upgrades, discounted award redemptions and the option to gift a Gold card.
The overhaul keeps earning and redemption through flights and more than 30 partner companies, while standard benefits continue to include preferred seating, an extra 23 kg of baggage, non-expiring points, lounge and Fast Track access, priority boarding, waitlist priority and a dedicated phone service. BinterMás Cumbre sits above Gold and packages those benefits with additional selectable perks, reflecting a move towards a more flexible and personalised loyalty structure. The programme update comes as Binter continues to rely on frequent domestic and regional flying, including a large Madrid schedule alongside its core inter-island network.