TAV Operation Services has opened a redesigned Primeclass lounge at Ankara Esenboğa Airport, introducing its new lifestyle-oriented concept in Türkiye for the first time. Located in the domestic terminal, the two-storey facility covers 380 square metres and accommodates 135 passengers. The lounge is open to travellers in all cabin classes, with access available through partner loyalty programmes, individual reservations or walk-in entry.
Built around Primeclass’s “The Place to Be You” philosophy, the lounge provides dedicated areas for working, dining, socialising and relaxation, alongside a library focused on design, travel, lifestyle and local culture. A bar occupies the entrance level, while the buffet is on the lower floor, with refreshments available on both levels. Worktables with power sockets, lockable storage, accessible facilities and a lift between floors support a range of passenger needs.
The interior was developed with French architecture agency Minale Design Strategy and uses Primeclass’s terracotta colour, natural materials and warm textures. Turkish artworks and a menu based on Anatolian ingredients and traditional flavours provide a local identity, with plant-forward dishes, shared plates and light snacks among the offerings.
The concept debuted at Sofia Airport in spring 2026, with Paris Orly among the next planned locations. TAV Operation Services is targeting a progressive rollout across its global network by the end of 2027, adapting each lounge to its destination while retaining a common brand framework.