Private aviation op-ed calls for digital marketplace approach to cut manual booking

Runway Girl Network published an op-ed arguing that private aviation needs to move away from manual booking processes and work more like a digital marketplace for travellers. The piece focuses on fragmented data in charter and private jet booking, with the author saying better aggregation would make options easier to discover and book.

The commentary is presented as an opinion item rather than an operational announcement, and no company, regulatory or fleet development is attached to it. It centres on the traveller experience in private aviation, where the booking journey remains heavily dependent on direct calls, individual quotes and other manual steps.

A separate item involving Jettly chief executive Justin Crabbe addresses the same broader issue from another angle, reinforcing the sector-wide push toward more streamlined digital access. The Runway Girl Network article frames that shift as a commercial and user-experience problem rather than a near-term technical upgrade.