ANA Eyes Further Product Upgrades Amid Competitive Market

All Nippon Airways plans additional cabin product enhancements, including for medium-haul operations, as it navigates intensifying competition in passenger experience. Executive Vice President of Customer Experience Keiji Omae stated the airline has not finalized decisions on medium-haul upgrades but showcased new long-haul products in Tokyo for incoming Boeing 787-9s.

The centerpiece is ‘The Room FX’ business-class seat, developed with Safran Seats and Acumen, evolving from the ‘The Room’ on 777-300ERs. It features privacy doors, wider dimensions via alternating front- and rear-facing configurations, a monitor 1.4 times larger than current 787-9 seats, ample storage, USB-C and wireless charging, and Bluetooth connectivity. Premium economy and economy seats, by Recaro, complete the refresh. Thinner doors, backrests, and dividers maintain weight parity with existing 787-9 business seats despite added space.

ANA anticipates first 787-9 deliveries with line-fit products this year, followed by two more, and 2027 retrofits on 13 older units for Europe and North America routes. International capacity rises 5% to 105% of prior-year levels, with Tokyo Haneda-Milan Malpensa turning daily in late FY2026 and Narita-Vancouver resuming seasonally. Boeing 737-8s arrive from June 2026 for domestic and short-haul efficiency. Omae highlighted fierce rivalry from European, Middle Eastern, Asian, and U.S. carriers investing heavily in premiums.