Wheels Up Experience has completed its global brand transition, bringing Air Partner’s private jet and group charter operations in the U.K. and worldwide under the Wheels Up name. The company said the move creates a single brand across its key markets and extends an integrated client service model that began in the United States earlier this year.
Air Partner Cargo will continue to operate under the Air Partner name, preserving its focus on freight and courier services. Wheels Up said the change applies to passenger-facing business lines, including private jet charters and group charter services, while Air Partner remains an operating entity for contractual, financial and regulatory purposes.
The transition follows Wheels Up’s acquisition of Air Partner, which expanded its international footprint and broadened its service offering. Air Partner, founded in 1961, has operated for more than six decades and maintained a presence across multiple regions. Wheels Up, listed on the New York Stock Exchange under the ticker UP, has positioned the rebrand as the final step in consolidating its aviation services under one global identity.