Cathay Pacific is poised to put its name on a new Los Angeles Metro station serving Los Angeles International Airport under a proposed $9.975 million branding agreement, according to documents from LA Metro staff. The deal would grant the Hong Kong-based carrier naming rights and prominent visual branding at the station, which is part of the transit connection to LAX.
Under the proposal, Cathay Pacific would receive exclusive station signage and pylon branding, creating a visible association between the airline and one of the key rail gateways to the airport. The agreement also includes wraps on 13 light-rail vehicles, extending the airline’s presence along the line and across parts of the Metro rail network.
The arrangement is structured as a station naming and advertising package rather than an operational partnership, with Metro retaining control of transit services. The proposed contract still requires formal approval by LA Metro’s board. If endorsed, the deal would represent one of the more prominent aviation-related naming rights agreements in a major U.S. transit system, linking a global airline brand directly to airport rail access used by millions of passengers each year.