Azul Linhas Aéreas has become the official airline sponsor of Oktoberfest Blumenau 2026, taking branding rights for the festival in Blumenau, Santa Catarina. The partnership links the carrier to one of Brazil’s best-known German heritage events ahead of the 41st edition, which runs from 7 to 25 October, and includes onboard promotion as well as logistics support for international acts travelling to Brazil for the festival.
The sponsorship is the first time Azul has held the role at Oktoberfest Blumenau, extending a promotional relationship that was already visible in August, when the airline featured Blumenau and the festival on the cover of its onboard magazine. Local coverage also identified several international groups associated with this year’s programme, including Troglauer, VoxxClub, Die Kirchdorfer and Högl Fun Band.
For Azul, the deal ties the airline more closely to a major tourism event in southern Brazil and gives it visibility across both domestic and international passenger traffic during the festival period. The city of Blumenau has also referred to Azul as the festival’s official airline in its own communications.