Korean Air is moving to retire the Asiana Airlines brand as it completes the full takeover of its long-time rival, consolidating South Korea’s flag carriers into a single integrated airline.
The merger process formally concluded on December 12, 2024, after Korean Air secured regulatory approvals from key competition authorities worldwide by restructuring the deal as an acquisition of a 63.88 percent stake in Asiana. According to Korean Air, the Asiana brand will be phased out by the end of 2026, ending more than three decades of operations under the Asiana name.
As part of the integration, Korean Air has unveiled a new logo and livery, its first major visual rebrand in 41 years, designed to reflect the combination of the two carriers. Asiana’s Kumho Asiana Group markings are being removed from aircraft as they are repainted in the new scheme.
The combined airline will operate under the Korean Air name and remain within the SkyTeam alliance, while Asiana’s separate Star Alliance membership will cease. Korean Air has also confirmed plans to fold Asiana Club into its SKYPASS frequent flyer program, with details to be submitted to South Korea’s Fair Trade Commission for review by mid-2025.