Alpha Wingman Establishes Customer Advisory Board to Steer Product Roadmap

Alpha Wingman, the digital maintenance and support platform for business aviation formerly known as MRO Insider, has established a Customer Advisory Board (CAB) to guide its product roadmap and functional evolution.

The board brings together key customers from across the business aviation ecosystem, including aircraft operators, FBOs and MRO providers. Its role is to help define and prioritize new features, user experience improvements, system integrations and analytical tools, based on operational feedback from day-to-day use of the platform.

This governance structure is intended to ensure that Alpha Wingman’s development efforts remain closely aligned with the practical requirements of business aviation operations, particularly in areas such as aircraft-on-ground (AOG) response times, quote transparency, cost control and downtime reduction. The CAB is described as a significant step in formalizing customer input and turning field experience into structured development priorities.

Positioned as a digital wingman for business aviation, the platform connects operators of jets and turboprops with maintenance and repair providers for both AOG events and scheduled visits. The creation and active role of the CAB come after the 2024 rebranding of MRO Insider to Alpha Wingman, which marked a broadening of services and tools offered to operators and service providers.

The announcement focuses on governance and product strategy and does not detail quantitative performance indicators or the full composition of the advisory board.