Apex and the Crystal Cabin Award have launched a new joint prize, Seamless Journey, to recognise concepts and solutions that connect the aircraft cabin with the wider travel chain. The award covers digital applications, airport and ground services, and pre- and post-flight offerings. Entries are open until 30 September, and the winner will be revealed on 19 November at the Apex FTE Expo in Singapore.
The new category is designed to spotlight ideas that bridge onboard experience with the passenger journey beyond the cabin. It is also the Crystal Cabin Award’s first prize presentation in Asia, underlining the event’s move into a new regional setting.
The award comes as airlines and suppliers increasingly focus on end-to-end travel products, with cabin innovation extending into planning, booking, transfers and post-flight interactions. Organisers are seeking concepts that show how aircraft interiors, digital tools and connected services can work together more seamlessly across the trip.