Amadeus has identified stronger September travel demand to Madrid, driven by the Spanish Grand Prix and Shakira’s Las Mujeres Ya No Lloran World Tour. Travel Intelligence data collected on 14 August points to a 5% year-on-year increase in combined domestic and international air bookings to the Spanish capital for the period from 9 September to 4 October, with domestic demand up 28% and international bookings up 4%.
For Shakira’s Madrid dates, domestic bookings to the city from 18 September to 4 October are forecast to rise 35% year on year, while international bookings are expected to increase 5%. The Spanish Grand Prix period from 9 September to 13 September is also drawing stronger inbound interest, led by the UK, South Korea, France and Uruguay. Japan is the fastest-growing international market for Madrid overall in this window, up 80%, while shorter trips are gaining ground, with stays of five nights or fewer accounting for 37% of bookings.