Stade Toulousain has unveiled its 2026/27 home jersey, using Toulouse’s aerospace identity as the central design theme. The French rugby club’s new red-and-black shirt draws on aerodynamic imagery linked to aircraft and carries the words “Fly High” on the back, while Airbus features in the club’s wider sponsor ecosystem in Toulouse.
The design ties the city’s rugby and aviation cultures together at a commercial and branding level. The shirt’s lines are inspired by the curves and airflow that shape aircraft, creating a visual reference to Toulouse’s aerospace cluster and the city’s long-standing industrial heritage. The club, France’s most successful and one of Europe’s most decorated, counts 25 domestic titles and six European Cups.
The launch underlines how Toulouse’s aviation sector remains embedded in the city’s public image, extending beyond aircraft manufacturing into sport and marketing. The presentation of the jersey also reflects the continued overlap between a major French club and one of Europe’s best-known aerospace brands, with the shirt positioned as a symbol of local identity rather than a performance-related kit innovation.