Riyadh Air has partnered with The Walt Disney Company to introduce Disney-themed amenity kits for young travellers, expanding the airline’s passenger offering as it prepares for growth. The kits, created with airline product design specialist Buzz, feature Mickey & Friends characters and will be offered in age-specific versions tailored to different childhood stages.
The collaboration extends beyond the kits to the wider onboard experience. Riyadh Air plans to offer Disney+ streaming and Disney-themed children’s meals, including character tray liners, as part of a more family-oriented product concept. The airline is positioning the initiative as part of its strategy to stand out in the premium and leisure travel market with a distinctive onboard experience for families.
The move follows Riyadh Air’s recent push to define its brand ahead of network expansion, with the new family-focused product package adding another element to its cabin and service proposition.