Blade, now a division of Joby Aviation, is operating shared helicopter flights between London Battersea and the Farnborough International Airshow from 20 to 24 July 2026. This dedicated shuttle service targets aviation executives and press attending the biennial event, cutting ground travel time by up to one hour per journey. The deployment leverages Blade’s established UK vertiport network and passenger operations acquired by Joby in August 2025 for $125 million. While private charters remain available across England, the shared-flight model emphasizes cost efficiency for show-goers. This marks Blade’s first explicitly marketed airshow shuttle under Joby ownership, signaling active integration of acquired assets into commercial urban air mobility workflows ahead of S4 eVTOL certification.