Value Group is combining its RUBIK disruption-management platform with in-person passenger assistance and a network of local suppliers, according to a video interview published by AeroTime. Co-CEOs Thomas Sergnese and Daniele Bocchieri discussed the model in Lisbon during the October 2026 World Aviation Festival. The company reports service desks and lounges at 20 European airports, with suppliers covering more than 430 airports and stations worldwide.
RUBIK offers three options for airlines. Enterprise connects with airline systems, while Plug and Play uses airport QR codes and does not require system integration. Go is designed for ground staff arranging accommodation and transport for passengers who need direct assistance. The options address delays, cancellations and diversions, including cases where passengers cannot or do not use digital self-service.
The interview puts the model’s development over the previous 12 months in the context of passenger access to airline apps. An executive estimated that around 70% of passengers use them, leaving others who may require help at the airport. Value Group’s wider network and coverage figures are company-reported and have not been independently audited in the available material.
The company has also cited its response to the Etna eruption and UK airspace disruption following a NATS system failure as examples of its integrated approach, which combines technology, local operations and cost governance. The interview discusses possible future uses of artificial intelligence, but does not report any such capabilities as launched.