Plusgrade and Breeze Airways have launched Buy BreezePoints, enabling Breezy Rewards members to purchase loyalty currency directly for the first time. This integration of Plusgrade’s Loyalty Currency Retailing platform creates a high-margin ancillary revenue channel while allowing operators to close redemption gaps without waiting for flight earnings. Previously restricted to revenue flights and promotions, the program now offers immediate balance top-ups via flybreeze.com or the Breeze app, aligning Breeze with sector leaders like Delta and United that monetize points through direct sales. The expansion deepens an existing relationship covering Preferred Seating and Seat Blocker, shifting Plusgrade’s footprint into U.S. loyalty currency retailing as Breeze scales its 41% flight increase and new international routes.