Norwegian Air Shuttle fulfilled a social media wager by replacing its Instagram profile logo with British Airways’ for one day after England defeated Norway 2–1 in extra time at the 2026 FIFA World Cup quarterfinal on 11 July 2026. The challenge, initiated by Norwegian on Instagram on 8 July 2026, stipulated that the losing airline swap its logo with the winner’s for 24 hours; British Airways accepted the bet shortly before kickoff with the retort “Don’t make bets you can’t win.” Norwegian executed the logo swap on 11–12 July, marking the first documented instance of two major airlines exchanging social media branding based on a World Cup match outcome. The stunt generated viral engagement across platforms, drawing participation from airports and other brands, and exemplifies low-cost, high-impact guerrilla marketing in aviation PR without official FIFA sponsorship.