Azerbaijan Airlines signed a 14 July 2026 agreement with Amadeus to deploy Network Revenue Management, Flex Pricer Premium, MetaConnect, and Instant Search, replacing legacy retail infrastructure. The four-solution suite optimizes pricing and inventory decisions via AI-powered demand forecasting while expanding distribution through Skyscanner, Kayak, and 40+ additional channels. MetaConnect drives qualified traffic to direct channels, and Instant Search enables unlimited queries without performance constraints, delivering faster response times and wide calendar views. This implementation accelerates AZAL’s digital modernization, enhancing upsell capabilities through wider fare family exposure and dynamic content consistency across all sales vectors. The deal positions the flag carrier to maximize revenue by selling the right seat at the right price to the right customer, aligning with sector-wide shifts toward fenceless fare structures and continuous pricing models.