Hawaiian Airlines formally entered oneworld on 22 April 2026, marking its first alliance membership in 96 years. CEO Diana Birkett Rakow unveiled a special Airbus A330 livery on 30 June 2026 in Honolulu, featuring the ʻŌlelo Hawaiʻi phrase “Aloha a puni ka honua” beneath a purple oneworld banner. The design honors Hawaiian culture while signaling the carrier’s shift to a global operator with access to nearly 1,000 destinations across 170+ countries. Following its merger with Alaska Airlines, Hawaiian now shares the Atmos Rewards program and oneworld Priority benefits, including lounge access and fast-track security. The physical aircraft remains delayed due to painting issues, but the livery design was showcased digitally as a strategic Pacific connectivity enhancement.