Sun Group has launched Sun Signature, Vietnam’s first fully integrated loyalty program powered by Amadeus Loyalty and Rewards, unifying aviation, hospitality, entertainment, healthcare, real estate, and banking under a single account. The platform replaces fragmented loyalty efforts with a modular system enabling seamless point redemption across the ecosystem, including Sun PhuQuoc Airways flights, InterContinental resorts, Sun World entertainment, and NCB financial services. At launch, Tier Points and Reward Points accrue for flights and property ownership, with additional earning channels rolling out across other Sun Group businesses. The program features five membership tiers and introduces a co-branded NCB Visa card for Platinum and Infinity members, embedding financial services into the loyalty journey and setting a new benchmark for customer engagement in the region.