Air Serbia has launched ELEVATE, a new in-house loyalty programme introduced to mark the carrier’s 99th anniversary. The scheme replaces the airline’s long dependence on Etihad Guest and gives Air Serbia direct control over accrual, redemption and member tiers.
ELEVATE is free to join and opens with Blue, Bronze, Silver and Gold status levels. Members can earn points on Air Serbia flights and selected ancillary products, then redeem them for award travel, baggage, seat selection, cabin upgrades and lounge access. The rollout is phased, with additional features expected in the coming days and weeks.
The move resets the airline’s commercial loyalty stack and sets up a wider distribution and partnership strategy.