KLM has named its first Airbus A350 The Night Watch, extending the airline’s fleet branding into Dutch art. The name, taken from Rembrandt van Rijn’s best-known painting, inaugurates a new naming theme for the A350 fleet built around iconic Dutch artworks.
The carrier is tying the branding move to fleet renewal as the first A350 moves toward entry into service later in 2026. The choice gives the type a distinct identity from day one and signals a more curated approach to widebody subfleet naming.
For operators watching KLM’s long-haul renewal, the message is clear: the A350 launch is becoming both a delivery milestone and a brand reset.