The International Air Transport Association has launched a global passenger safety campaign, ‘Save a Life, Not a Bag’, to discourage travellers from taking cabin baggage during aircraft evacuations.
The campaign, announced on 8 June, is being promoted by IATA with support from aviation regulators including EASA and the FAA. IATA said the focus is on a recurring evacuation hazard: passengers retrieving bags or using smartphones when seconds matter, which can slow exits, block aisles and damage evacuation slides.
As part of the industry-wide effort, IATA is distributing digital information materials for airlines and other partners. The core message is simple: follow crew commands and leave baggage behind if an evacuation is ordered.