American Airlines and its AAdvantage Loyalty IP subsidiary have filed a trademark lawsuit against Advantage Travel Centres, which trades as Advantage Travel Partnership, in London’s High Court Intellectual Property Court. The claim concerns an element of the UK travel group’s logo following a recent corporate-identity update, with no ruling or settlement reported.
The claim was issued on Tuesday, although Advantage Travel Partnership said it had not yet been served and therefore did not know the detailed allegations or the remedy sought. The group described itself as surprised by the filing and said it had been awaiting a response from American Airlines while working towards a mutually acceptable solution.
AAdvantage Loyalty IP holds intellectual-property and related assets for American’s frequent-flyer programme. UK Intellectual Property Office records show that American Airlines and the subsidiary hold several UK trademarks associated with loyalty-reward services.
Based in London, Advantage Travel Partnership represents hundreds of independent leisure and corporate travel-management companies. It negotiates commercial terms with travel suppliers and provides members with business support, marketing and technology services. The available information does not identify the disputed logo element or specify whether American is seeking damages, an injunction or another remedy.