ANA All Nippon Airways has launched a promotional partnership with Japanese girl group HANA, using four web commercials to present onboard time as part of the travel experience. The campaign, titled “Being Myself Is Fun”, promotes ANA’s “Soratabi” concept across domestic and international flights, with content centred on relaxation, dining and personal beauty routines.
The 30-second videos feature HANA members CHIKA, NAOKO, JISOO, YURI, MOMOKA, KOHARU and MAHINA. A vlog-style production captures the group’s individual ways of spending time onboard, with much of the footage recorded by the members themselves on smartphones.
The relaxation film depicts a domestic flight to Hokkaido, while the dining film follows an international journey to Los Angeles. The beauty-routine film shows preparations before arrival in Paris. A fourth compilation brings together all seven members and the three themes.
ANA plans to extend the partnership with a passenger campaign in December. Travellers will be invited to post photographs or accounts of their onboard experiences on X, with planned prizes including HANA collaboration merchandise and ANA tickets. The campaign period, entry conditions and detailed prize information have not yet been released.