Raul Villaron, Embraer’s Senior Vice President of Marketing and Sales and Head of Asia Pacific, highlighted the E195-E2 jet’s suitability for Southeast Asia during the Singapore Airshow 2026. Inside the aircraft, displayed in Hunnu Air livery, Villaron emphasized its two-by-two seating configuration, offering aisle access to all passengers without a middle seat.
Southeast Asia’s aviation landscape features low-cost carriers relying on turboprops for short hops and 180- to 200-seat narrowbodies for trunk routes. Villaron noted shifting economics create opportunities: “There are unserved markets that are just too long for turboprops and too thin for narrowbodies. And that’s our main value proposition to the airlines.” The E2 family targets these island geography-driven routes that competitors cannot serve profitably.
Embraer maintains footholds in Japan, Australia, and Singapore, with customers like Scoot introducing the jets regionally. “I’m excited because it’s an untapped market for us,” Villaron stated. “Now airlines in the region see the benefits with Scoot flying to their countries, and more passengers are getting to know Embraer. I see huge growth for us here.”
Supporting this strategy, Embraer has built an Asia-Pacific ecosystem around Singapore, including a $100 million parts warehouse, CAE training facilities, and partnerships like SIA Engineering Philippines for E1 and E2 maintenance. These investments, including outcome-based service contracts, aim to bolster regional presence amid projected aviation growth.