Cebu Pacific secured a decisive High Court of Malaya ruling on 7 July 2026, barring MOVE Travel Sdn Bhd from using Cebu Pacific and Cebgo trademarks or selling flights without authorization. The court found MOVE liable for passing off, recognizing both marks as well-known under Malaysian law, and ordered the platform to cease all unauthorized distribution, offering, or sale of Cebu Pacific tickets. MOVE must pay RM120,000 in legal costs, while damages quantum will be assessed separately. This judgment reinforces operators’ control over brand integrity and OTA boundaries, excluding unauthorized partners while preserving access for properly authorized travel platforms in the aviation sector.