Air France has expanded its long-haul beverage offer with new signature cocktails by mixologist Matthias Giroud, now set across Business, Premium and Economy cabins. The airline positions the range as part of its French gastronomy strategy onboard, using French ingredients and a branded service concept rather than a standard drinks refresh.
The move broadens a premium-style cabin experience beyond the front of the aircraft and gives operators another example of how carriers are using food and beverage to differentiate product without touching hard product. Expect more cabin-specific service design as airlines chase yield and loyalty on long-haul sectors.